Marketing planning guide (Record no. 135318)

MARC details
000 -LEADER
fixed length control field 00803nam a22002897a 4500
003 - CONTROL NUMBER IDENTIFIER
control field ISURu
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140627b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780789023384
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Edition identifier 3rd ed.
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number MAR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Stevens, Robert
9 (RLIN) 190156
245 ## - TITLE STATEMENT
Title Marketing planning guide
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Binghamton
Name of publisher, distributor, etc Best business books
Date of publication, distribution, etc 1997
Date of manufacture 1997
300 ## - PHYSICAL DESCRIPTION
Extent xiii,362 p.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING MANAGEMENT
9 (RLIN) 75526
Topical term or geographic name as entry element Marketing planning
9 (RLIN) 103283
Topical term or geographic name as entry element PLANNING AUDIT
9 (RLIN) 190157
Topical term or geographic name as entry element SITUATION ANALYSIS
9 (RLIN) 190158
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Loudon, David
9 (RLIN) 190159
Personal name Mansfield, Phylis
9 (RLIN) 190160
Personal name Wrenn, Bruce
9 (RLIN) 91323
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Reference Books
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
modifier name Main Library ADMIN
modifier borrowernumber 26318
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Reference Collection Main Library Main Library Reference Section 2014-06-27 7701.32 658.802 MAR 504994 2014-06-27 2014-06-27 Reference Books