Creating powerful brands in consumer, service and industrial markets (Record no. 15738)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00566 a2200217 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ISURu |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0750622407 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | DEC |
| 090 ## - | |
| -- | 15738 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | De Chernatony, Leslie |
| 9 (RLIN) | 84367 |
| 245 ## - TITLE STATEMENT | |
| Title | Creating powerful brands in consumer, service and industrial markets |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2d ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Oxford |
| Name of publisher, distributor, etc | Butterworth-Heinemann |
| Date of publication, distribution, etc | 1998 |
| Date of manufacture | 1999 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii,430 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MANAGEMENT |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McDonald, Malcolm |
| 9 (RLIN) | 84368 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Lending Books |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| modifier name | Main Library ADMIN |
| modifier borrowernumber | 26318 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Koha item type | Public note | Cost, replacement price | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lending Collection | Main Library | Main Library | Lending Section | 2001-01-03 | 1807.00 | 3 | 2 | 658.827 DEC | 123778 | 2014-10-17 | 2014-09-22 | Lending Books | 123778(L);126693(L); | ||||||
| Lending Collection | Main Library | Main Library | Lending Section | 2001-01-03 | 1807.00 | 4 | 658.827 DEC | 126693 | 2013-07-26 | 2013-07-12 | Lending Books | 123778(L);126693(L); | |||||||
| Lending Collection | Main Library | Main Library | Lending Section | 2006-10-14 | 1807.00 | 3 | 658.827 DEC | 126839 | 2013-08-15 | 2013-08-08 | Lending Books | 0.00 | 2006-10-14 |