Marketing accountability (Record no. 199610)

MARC details
000 -LEADER
fixed length control field 00649 a2200217 4500
003 - CONTROL NUMBER IDENTIFIER
control field ISURu
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 171030b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749453862
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.80072
Item number MCD
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mcdonald, Malcolm.
245 ## - TITLE STATEMENT
Title Marketing accountability
Remainder of title how to measure marketing effectiveness
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Koganpage
Date of publication, distribution, etc 2009
Date of manufacture 2009
300 ## - PHYSICAL DESCRIPTION
Extent viii, [1], 293 p.
Other physical details Colour illustration
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Cost Effectiveness
9 (RLIN) 248729
Topical term or geographic name as entry element Marketing Mangement
9 (RLIN) 248730
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Mouncey, Peter
9 (RLIN) 170065
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Lending Books
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
modifier name Main Library ADMIN
modifier borrowernumber 26318
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Lending Collection Main Library Main Library Lending Section 2017-09-25 6 3482.50 658.80072 MCD 505621 2020-07-28 3482.50 2017-09-25 Lending Books