Fundamentals of digital marketing (Record no. 200725)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00599 a2200205 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ISURu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171121b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332587373 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | BHA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bhatia, Puneet Singh |
| 9 (RLIN) | 250145 |
| 245 ## - TITLE STATEMENT | |
| Title | Fundamentals of digital marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | India |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2017 |
| Date of manufacture | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii,471 p. |
| Other physical details | Illustration |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising Campaigns Case Studies |
| 9 (RLIN) | 250146 |
| Topical term or geographic name as entry element | Internet Marketing Case Studies |
| 9 (RLIN) | 250147 |
| Topical term or geographic name as entry element | Social Media Marketing Management |
| 9 (RLIN) | 250148 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Lending Books |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| modifier name | Main Library ADMIN |
| modifier borrowernumber | 26318 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Lending Collection | Main Library | Main Library | Lending Section | 2017-10-23 | 6 | 1596.80 | 4 | 2 | 658.872 BHA | 505707 | 2021-01-13 | 2020-11-23 | 1596.80 | 2017-10-23 | Lending Books | ||||
| Dewey Decimal Classification | Lending Collection | Main Library | Main Library | Lending Section | 2017-10-23 | 6 | 1596.80 | 6 | 1 | 658.872 BHA | 505706 | 2025-04-30 | 2025-04-30 | 1596.80 | 2017-10-23 | Lending Books |