Strategic marketing planning (Record no. 237783)

MARC details
000 -LEADER
fixed length control field 00762 a2200253 4500
003 - CONTROL NUMBER IDENTIFIER
control field ISURu
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241015b ce ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780367227951
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number GIL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gilligan, Colin
9 (RLIN) 63183
Relator term Editor
245 ## - TITLE STATEMENT
Title Strategic marketing planning
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Routledge
Date of publication, distribution, etc 2009
Date of manufacture 2009
300 ## - PHYSICAL DESCRIPTION
Extent 552,x p.
Other physical details Illustration
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING STRATEGIES
9 (RLIN) 120454
Topical term or geographic name as entry element MARKETING ANALYSIS
9 (RLIN) 186731
Topical term or geographic name as entry element MARKETING ENVIRONMENT
9 (RLIN) 275470
Topical term or geographic name as entry element Prodcutivity Analysis
9 (RLIN) 287894
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Wilson, Richard M.S
9 (RLIN) 63180
Relator term Editor
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Lending Books
Source of classification or shelving scheme Dewey Decimal Classification
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
creator borrowernumber 25812
creator name P. M. CHATHURA DESHITHA DAYANANDA
modifier borrowernumber 38116
modifier name NADEESHA NISANSALA RANASINGHE
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Date checked out Total Renewals
    Dewey Decimal Classification     Lending Collection Main Library Main Library Lending Section 2024-10-14 444 5907.00   658.802 GIL 707548 2024-10-14 5907.00 2024-10-14 Lending Books    
    Dewey Decimal Classification     Lending Collection Main Library Main Library Lending Section 2024-10-14 444 5907.00   658.802 GIL 707545 2024-10-14 5907.00 2024-10-14 Lending Books    
    Dewey Decimal Classification     Lending Collection Main Library Main Library Lending Section 2024-10-14 444 5907.00 1 658.802 GIL 707544 2025-01-23 5907.00 2024-10-14 Lending Books 2025-01-01  
    Dewey Decimal Classification     Lending Collection Main Library Main Library Lending Section 2024-10-14 444 5907.00   658.802 GIL 707554 2024-10-14 5907.00 2024-10-14 Lending Books    
    Dewey Decimal Classification     Reference Collection Main Library Main Library Reference Section 2024-10-14 444 5907.00   658.802 GIL 707543 2024-10-14 5907.00 2024-10-14 Permanent Reference Books    
    Dewey Decimal Classification     Lending Collection Main Library Main Library Lending Section 2024-10-14 444 5907.00 1 658.802 GIL 707551 2024-12-31 5907.00 2024-10-14 Lending Books 2024-12-04 1
    Dewey Decimal Classification     Reference Collection Main Library Main Library Reference Section 2024-10-14 444 5907.00   658.802 GIL 707549 2024-10-14 5907.00 2024-10-14 Reference Books    
    Dewey Decimal Classification     Lending Collection Main Library Main Library Lending Section 2024-10-14 444 5907.00   658.802 GIL 707550 2024-10-14 5907.00 2024-10-14 Lending Books    
    Dewey Decimal Classification     Lending Collection Main Library Main Library Lending Section 2024-10-14 444 5907.00   658.802 GIL 707542 2024-10-14 5907.00 2024-10-14 Lending Books    
    Dewey Decimal Classification     Lending Collection Main Library Main Library Lending Section 2024-10-14 444 5907.00   658.802 GIL 707546 2024-10-14 5907.00 2024-10-14 Lending Books    
    Dewey Decimal Classification     Lending Collection Main Library Main Library Lending Section 2024-10-14 444 5907.00   658.802 GIL 707553 2024-10-14 5907.00 2024-10-14 Lending Books    
    Dewey Decimal Classification     Lending Collection Main Library Main Library Lending Section 2024-10-14 444 5907.00   658.802 GIL 707552 2024-10-14 5907.00 2024-10-14 Lending Books    
    Dewey Decimal Classification     Lending Collection Main Library Main Library Lending Section 2024-10-14 444 5907.00   658.802 GIL 707547 2024-10-14 5907.00 2024-10-14 Lending Books