Marketing essential (Record no. 238237)

MARC details
000 -LEADER
fixed length control field 00746 a2200253 4500
003 - CONTROL NUMBER IDENTIFIER
control field ISURu
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250103b ce ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789380931678
International Standard Book Number 9780080966243
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number CIM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Blythe, Jim
9 (RLIN) 92049
245 ## - TITLE STATEMENT
Title Marketing essential
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Elsevier
Date of publication, distribution, etc 2010
Date of manufacture 2010
Place of publication, distribution, etc Haryana
300 ## - PHYSICAL DESCRIPTION
Extent 180,vi p.
Other physical details Illustration
490 ## - SERIES STATEMENT
Series statement The chartered institute of marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING
9 (RLIN) 58665
Topical term or geographic name as entry element MARKETING ORGANIZATION
9 (RLIN) 188292
Topical term or geographic name as entry element MARKETING MIX
9 (RLIN) 182119
Topical term or geographic name as entry element MARKET BEHAVIOR
9 (RLIN) 171691
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Lending Books
Source of classification or shelving scheme Dewey Decimal Classification
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
creator borrowernumber 25812
creator name P. M. CHATHURA DESHITHA DAYANANDA
modifier borrowernumber 38116
modifier name NADEESHA NISANSALA RANASINGHE
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Lending Collection Main Library Main Library Lending Section 2024-11-07 444 232.50   658.8 CIM 707806 2024-11-07 232.50 2024-11-07 Lending Books