How to use advertising to build strong brands (Record no. 30249)

MARC details
000 -LEADER
fixed length control field 00516 a2200205 4500
003 - CONTROL NUMBER IDENTIFIER
control field ISURu
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0761912436
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number HOW
090 ## -
-- 32693
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Jones, John Philip
Relator term Editor
9 (RLIN) 91186
245 ## - TITLE STATEMENT
Title How to use advertising to build strong brands
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc California
Name of publisher, distributor, etc SAGE
Date of publication, distribution, etc 1999
Date of manufacture 1999
300 ## - PHYSICAL DESCRIPTION
Extent [8],394 p.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element ADVERTISING
9 (RLIN) 86143
Topical term or geographic name as entry element BRAND NAME PRODUCTS
9 (RLIN) 83496
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Lending Books
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
modifier name Main Library ADMIN
modifier borrowernumber 26318
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Koha item type
        Lending Collection Main Library Main Library Lending Section 2004-07-24 4650.00 4 2 659.1 HOW 141663 2014-01-16 2013-12-13 4650.00 Lending Books