Brand driven (Record no. 30337)

MARC details
000 -LEADER
fixed length control field 00638 a2200241 4500
003 - CONTROL NUMBER IDENTIFIER
control field ISURu
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749437979
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number LEP
090 ## -
-- 32817
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name LePla, F. Joseph
9 (RLIN) 107622
245 ## - TITLE STATEMENT
Title Brand driven
Remainder of title the route to integrated branding through great leadership
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London
Name of publisher, distributor, etc Kogan Page
Date of publication, distribution, etc 2003
Date of manufacture 2003
300 ## - PHYSICAL DESCRIPTION
Extent xvi,334 p.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BRAND NAME PRODUCTS
9 (RLIN) 83496
Topical term or geographic name as entry element LEADERSHIP
Topical term or geographic name as entry element MANAGEMENT
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Davis, Susan V
9 (RLIN) 107623
Personal name Parker, Lynn M
9 (RLIN) 107624
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Lending Books
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
modifier name Main Library ADMIN
modifier borrowernumber 26318
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Koha item type
        Lending Collection Main Library Main Library Lending Section 2004-07-29 4257.50 1 658.827 LEP 139496 2011-12-02 2011-11-28 4257.50 Lending Books