Strategic marketing (Record no. 31658)

MARC details
000 -LEADER
fixed length control field 00441 a2200193 4500
003 - CONTROL NUMBER IDENTIFIER
control field ISURu
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0415208114
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number PRO
090 ## -
-- 34703
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Proctor, Tony
245 ## - TITLE STATEMENT
Title Strategic marketing
Remainder of title An introduction
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London
Name of publisher, distributor, etc Routledge
Date of publication, distribution, etc 2000
Date of manufacture 2002
300 ## - PHYSICAL DESCRIPTION
Extent xvii,318 p.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING
9 (RLIN) 58665
Topical term or geographic name as entry element STRATEGIC MARKETING
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Lending Books
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
modifier name CRON CRON
modifier borrowernumber
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Koha item type
        Lending Collection Main Library Main Library Lending Section 2004-11-20 1283.00 2 658.8 PRO 500110 2010-07-13 2010-06-16 1283.00 Lending Books