Marketing (Record no. 31769)

MARC details
000 -LEADER
fixed length control field 00678 a2200265 4500
003 - CONTROL NUMBER IDENTIFIER
control field ISURu
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 981243898X
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number MAR
090 ## -
-- 34839
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hoffman, K. Duglas
9 (RLIN) 109323
245 ## - TITLE STATEMENT
Title Marketing
Remainder of title best practices
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Singapore
Name of publisher, distributor, etc Thomson Asia
Date of publication, distribution, etc 2003
Date of manufacture 2004
300 ## - PHYSICAL DESCRIPTION
Extent xxii,647 p.
Other physical details
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MANAGEMENT
Topical term or geographic name as entry element MARKETING
9 (RLIN) 58665
Topical term or geographic name as entry element MARKETING MANAGEMENT
9 (RLIN) 75526
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Czinkota, Michael R
9 (RLIN) 63733
Personal name Dickson, Peter R
9 (RLIN) 109324
Personal name Dunne, Patrick
9 (RLIN) 86226
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Lending Books
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
modifier name Main Library ADMIN
modifier borrowernumber 26318
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Full call number Barcode Cost, replacement price Koha item type
        Lending Collection Main Library Main Library Lending Section 2004-11-21 3520.00 658.8 MAR 500447 0.00 Lending Books
        Lending Collection Main Library Main Library Lending Section 2005-05-06 880.00 658.8 MAR 501113 0.00 Lending Books