Basic marketing (Record no. 31816)

MARC details
000 -LEADER
fixed length control field 00568 a2200229 4500
003 - CONTROL NUMBER IDENTIFIER
control field ISURu
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070486972
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number PER
090 ## -
-- 34893
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Perreault, William D
9 (RLIN) 66087
245 ## - TITLE STATEMENT
Title Basic marketing
Remainder of title A global- managerial approach
250 ## - EDITION STATEMENT
Edition statement 14th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Tata McGraw-Hill
Date of publication, distribution, etc 2002
Date of manufacture 2003
300 ## - PHYSICAL DESCRIPTION
Extent xxxii,815,[28] p.
Other physical details Illustration
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management
Topical term or geographic name as entry element MARKETING
9 (RLIN) 58665
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Lending Books
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
modifier name Main Library ADMIN
modifier borrowernumber 26318
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Koha item type Price effective from
        Lending Collection Main Library Main Library Lending Section 2004-11-22 893.75 2 658.8 PER 500102 2015-11-24 2015-11-16 893.75 Lending Books  
          Main Library Main Library Audio Visual Section 2006-11-30 0.00   658.8 PER 500102CD     0.00 Electronic Media 2006-11-30