Strategic marketing management cases (Record no. 32248)

MARC details
000 -LEADER
fixed length control field 00719 a2200265 4500
003 - CONTROL NUMBER IDENTIFIER
control field ISURu
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256261253
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number CRA
090 ## -
-- 35512
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cravens, David W
9 (RLIN) 103281
245 ## - TITLE STATEMENT
Title Strategic marketing management cases
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston
Name of publisher, distributor, etc Irwin/McGraw-Hill
Date of publication, distribution, etc 1999
Date of manufacture 1999
300 ## - PHYSICAL DESCRIPTION
Extent xvi,624 p.
Other physical details Illustration
490 ## - SERIES STATEMENT
Series statement Irwin/McGraw-Hill Series in Marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING
9 (RLIN) 58665
Topical term or geographic name as entry element MARKETING MANAGEMENT
9 (RLIN) 75526
Topical term or geographic name as entry element STRATEGIC MARKETING
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Crittenden, Victoria L
9 (RLIN) 109983
Personal name Lamb, Charles W
9 (RLIN) 106157
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Lending Books
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
modifier name Main Library ADMIN
modifier borrowernumber 26318
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Full call number Barcode Cost, replacement price Koha item type
        Lending Collection Main Library Main Library Lending Section 2004-11-28 960.00 658.802 CRA 500641 0.00 Lending Books