Strategic market management (Record no. 32260)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00590 a2200241 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ISURu |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9971513900 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | AAK |
| 090 ## - | |
| -- | 35523 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A |
| 9 (RLIN) | 109998 |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic market management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Singapore |
| Name of publisher, distributor, etc | John Wiley |
| Date of publication, distribution, etc | 2004 |
| Date of manufacture | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv,338 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | management |
| Topical term or geographic name as entry element | MARKETING |
| 9 (RLIN) | 58665 |
| Topical term or geographic name as entry element | MARKETING MANAGEMENT |
| 9 (RLIN) | 75526 |
| Topical term or geographic name as entry element | STRATEGIC MANAGEMENT |
| 9 (RLIN) | 63953 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Lending Books |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| modifier name | Main Library ADMIN |
| modifier borrowernumber | 26318 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Koha item type | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lending Collection | Main Library | Main Library | Lending Section | 2004-11-28 | 655.00 | 14 | 658.8 AAK | 500250 | 2018-09-17 | 2018-08-14 | 0.00 | Lending Books | |||||
| Lending Collection | Main Library | Main Library | Lending Section | 2005-06-15 | 654.50 | 7 | 658.8 AAK | 501097 | 2022-12-01 | 2022-11-17 | 0.00 | Lending Books | 1 | ||||
| Lending Collection | Main Library | Main Library | Lending Section | 2005-08-05 | 654.50 | 12 | 658.8 AAK | 501096 | 2018-08-16 | 2018-07-11 | 0.00 | Lending Books | |||||
| Lending Collection | Main Library | Main Library | Lending Section | 2005-08-05 | 654.50 | 4 | 658.8 AAK | 501098 | 2018-08-01 | 2018-07-18 | 0.00 | Lending Books |