The essence of marketing research (Record no. 3801)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00607 a2200229 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ISURu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190809b ce ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8120309081 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | CHI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chisnall, Peter M |
| 9 (RLIN) | 58663 |
| 245 ## - TITLE STATEMENT | |
| Title | The essence of marketing research |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Prentice-Hall |
| Date of publication, distribution, etc | 1995 |
| Date of manufacture | 1996 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii,211p |
| 490 ## - SERIES STATEMENT | |
| Series statement | Prentice-Hall Essence of Management Series |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING |
| 9 (RLIN) | 58665 |
| Topical term or geographic name as entry element | MARKETING |
| 9 (RLIN) | 58665 |
| Topical term or geographic name as entry element | MARKETING |
| 9 (RLIN) | 58665 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Lending Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| modifier name | Main Library ADMIN |
| modifier borrowernumber | 26318 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Cost, replacement price | Koha item type | Total Checkouts | Date last seen | Date checked out | Source of classification or shelving scheme |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lending Collection | Agricultural Library | Agricultural Library | Lending Section | 2004-03-12 | 195.00 | 658.83 CHI | 123395 | 195.00 | Lending Books | Dewey Decimal Classification | |||||||
| Lending Collection | Main Library | Main Library | Lending Section | 1996-05-31 | 195.00 | 658.83 CHI | 104908 | 195.00 | Lending Books | ||||||||
| Lending Collection | Main Library | Main Library | Lending Section | 1996-05-31 | 195.00 | 658.83 CHI | 109253 | 195.00 | Lending Books | 1 | 2015-09-16 | 2015-08-26 | |||||
| Lending Collection | Main Library | Main Library | Lending Section | 2005-05-06 | 261.25 | 658.83 CHI | 501142 | 0.00 | Lending Books | 4 | 2015-11-27 | 2015-11-19 |