Marketing management (Record no. 44288)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00624 a2200253 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ISURu |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8120327993 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT |
| 090 ## - | |
| -- | 50512 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Prentice-Hall |
| Date of publication, distribution, etc | 2006 |
| Date of manufacture | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxvii,729,[45] p. |
| Other physical details | |
| 490 ## - SERIES STATEMENT | |
| Series statement | 2006 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management |
| Topical term or geographic name as entry element | MARKETING |
| 9 (RLIN) | 58665 |
| Topical term or geographic name as entry element | MARKETING MANAGEMENT |
| 9 (RLIN) | 75526 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 9 (RLIN) | 108167 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Lending Books |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| modifier name | Main Library ADMIN |
| modifier borrowernumber | 26318 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Reference Collection | Main Library | Main Library | Reference Section | 2006-01-30 | 1361.25 | 3 | 658.8 KOT | 501732 | 2015-03-10 | 2014-09-21 | 0.00 | 2006-01-30 | Reference Books | |||||
| Lending Collection | Main Library | Main Library | Lending Section | 2006-01-30 | 1361.25 | 27 | 658.8 KOT | 501733 | 2018-10-23 | 2018-09-05 | 0.00 | 2006-01-30 | Lending Books | 3 | ||||
| Lending Collection | Main Library | Main Library | Lending Section | 2006-01-30 | 1361.25 | 19 | 658.8 KOT | 501734 | 2018-07-20 | 2018-07-16 | 0.00 | 2006-01-30 | Lending Books | |||||
| Lending Collection | Main Library | Main Library | Lending Section | 2006-02-22 | 1361.25 | 14 | 658.8 KOT | 501811 | 2018-07-26 | 2018-07-16 | 0.00 | 2006-02-22 | Lending Books | |||||
| Lending Collection | Main Library | Main Library | Lending Section | 2006-02-22 | 1361.25 | 20 | 658.8 KOT | 501812 | 2018-08-20 | 2018-07-17 | 0.00 | 2006-02-22 | Lending Books | 1 | ||||
| Lending Collection | Main Library | Main Library | Lending Section | 2006-02-22 | 1361.25 | 22 | 658.8 KOT | 501813 | 2018-08-28 | 2018-08-08 | 0.00 | 2006-02-22 | Lending Books | 1 |