Case studies in marketing (Record no. 44483)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00653 a2200253 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ISURu |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8120327713 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | SRI |
| 090 ## - | |
| -- | 50746 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Srinivasan, R. |
| 245 ## - TITLE STATEMENT | |
| Title | Case studies in marketing |
| Remainder of title | the Indian context |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Prentice Hall |
| Date of publication, distribution, etc | 2005 |
| Date of manufacture | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii,306 p. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | ADVERTISING MARKETING |
| 9 (RLIN) | 124434 |
| Topical term or geographic name as entry element | INTERNATIONAL MARKETING |
| 9 (RLIN) | 78674 |
| Topical term or geographic name as entry element | MANAGEMENT |
| Topical term or geographic name as entry element | MARKETING |
| 9 (RLIN) | 58665 |
| Topical term or geographic name as entry element | SERVICES MARKETING |
| 9 (RLIN) | 111793 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Lending Books |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| modifier name | Main Library ADMIN |
| modifier borrowernumber | 26318 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Cost, replacement price | Price effective from | Koha item type | Total Checkouts | Date last seen | Date checked out | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lending Collection | Main Library | Main Library | Lending Section | 2006-02-18 | 618.75 | 658.8 SRI | 501782 | 745.00 | 2006-02-18 | Lending Books | ||||||||
| Lending Collection | Main Library | Main Library | Lending Section | 2010-11-08 | 745.00 | 658.8 SRI | 504331 | 745.00 | 2010-11-08 | Lending Books | 3 | 2018-01-19 | 2017-12-07 | |||||
| Lending Collection | Main Library | Main Library | Lending Section | 2010-11-08 | 745.00 | 658.8 SRI | 504332 | 0.00 | 2010-11-08 | Lending Books | 3 | 2013-04-30 | 2013-04-23 | 1 |