Advertising : its role in modern marketing (Record no. 49381)

MARC details
000 -LEADER
fixed length control field 00500 a2200205 4500
003 - CONTROL NUMBER IDENTIFIER
control field ISURu
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 030574315
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number DUN
090 ## -
-- 60844
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Dunn, S. Watson
9 (RLIN) 129442
245 ## - TITLE STATEMENT
Title Advertising : its role in modern marketing
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Illinois
Name of publisher, distributor, etc Dryden press
Date of publication, distribution, etc 1974
Date of manufacture 1974
300 ## - PHYSICAL DESCRIPTION
Extent vii,630 p.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Barban, Arnold M
9 (RLIN) 129443
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Permanent Reference Books
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
modifier name Main Library ADMIN
modifier borrowernumber 26318
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Full call number Barcode Cost, replacement price Price effective from Koha item type Public note
        Reference Collection Main Library Main Library Reference Section 2006-09-22 796.25 659.1DUN 13069 0.00 2006-09-22 Permanent Reference Books Donation