Successful direct marketing methods (Record no. 52143)

MARC details
000 -LEADER
fixed length control field 00592 a2200241 4500
003 - CONTROL NUMBER IDENTIFIER
control field ISURu
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070598649
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.84
Item number STO
090 ## -
-- 64794
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Stone, Bob
9 (RLIN) 62711
245 ## - TITLE STATEMENT
Title Successful direct marketing methods
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Tata McGraw-Hill
Date of publication, distribution, etc 2001
Date of manufacture 2004
300 ## - PHYSICAL DESCRIPTION
Extent xxviii,579 p.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element DIRECT MARKETING
9 (RLIN) 132226
Topical term or geographic name as entry element MANAGEMENT
Topical term or geographic name as entry element MARKETING
9 (RLIN) 58665
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Jacobs, Ron
9 (RLIN) 132227
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Lending Books
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
modifier name Main Library ADMIN
modifier borrowernumber 26318
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
        Lending Collection Main Library Main Library Lending Section 2006-11-30 1604.25 1 658.84STO 502547 2016-01-04 2015-12-17 0.00 2006-11-30 Lending Books