Marketing challenges (Record no. 5395)

MARC details
000 -LEADER
fixed length control field 00588 a2200229 4500
003 - CONTROL NUMBER IDENTIFIER
control field ISURu
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071125132
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number LOV
090 ## -
-- 5395
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lovelock, Christopher H
9 (RLIN) 62889
245 ## - TITLE STATEMENT
Title Marketing challenges
Remainder of title cases & exercises
250 ## - EDITION STATEMENT
Edition statement 3d ed
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York
Name of publisher, distributor, etc McGraw-Hill
Date of publication, distribution, etc 1993
Date of manufacture 1993
300 ## - PHYSICAL DESCRIPTION
Extent xxxix,628 p.
Other physical details Illustration
490 ## - SERIES STATEMENT
Series statement McGraw-Hill Series in Marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management
9 (RLIN) 467
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Weinberg, Charles B
9 (RLIN) 62892
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Reference Books
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
modifier name Main Library ADMIN
modifier borrowernumber 26318
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Full call number Barcode Cost, replacement price Koha item type
        Reference Collection Main Library Main Library Reference Section 1997-07-30 1012.50 658.8 LOV 109287 1012.50 Reference Books