Principles of marketing (Record no. 55596)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00570 a2200229 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ISURu |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788120332928 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT |
| 090 ## - | |
| -- | 70484 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Prentice-Hall of India |
| Date of publication, distribution, etc | 2008 |
| Date of manufacture | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv,599,[99] p. |
| Other physical details | |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management |
| Topical term or geographic name as entry element | MARKETING |
| 9 (RLIN) | 58665 |
| Topical term or geographic name as entry element | MARKETING MANAGEMENT |
| 9 (RLIN) | 75526 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Lending Books |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| modifier name | CRON CRON |
| modifier borrowernumber | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lending Collection | Main Library | Main Library | Lending Section | 2008-05-14 | 1732.50 | 32 | 2 | 658.8KOT | 503176 | 2024-11-27 | 2024-11-07 | 0.00 | 2008-05-14 | Lending Books | ||||
| Lending Collection | Main Library | Main Library | Lending Section | 2008-09-16 | 1732.50 | 24 | 658.8KOT | 503364 | 2022-05-04 | 2021-12-20 | 0.00 | 2008-09-16 | Lending Books | |||||
| Lending Collection | Main Library | Main Library | Lending Section | 2008-09-16 | 1732.50 | 27 | 2 | 658.8KOT | 503365 | 2017-03-02 | 2017-01-28 | 0.00 | 2008-09-16 | Lending Books | ||||
| Lending Collection | Main Library | Main Library | Lending Section | 2008-09-16 | 1732.50 | 24 | 658.8KOT | 503366 | 2018-07-26 | 2018-07-16 | 0.00 | 2008-09-16 | Lending Books | |||||
| Lending Collection | Main Library | Main Library | Lending Section | 2008-09-16 | 1732.50 | 23 | 2 | 658.8KOT | 503367 | 2023-12-19 | 2023-12-05 | 0.00 | 2008-09-16 | Lending Books |