Marketing management (Record no. 5709)

MARC details
000 -LEADER
fixed length control field 00546 a2200217 4500
003 - CONTROL NUMBER IDENTIFIER
control field ISURu
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1557866953
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number CZI
090 ## -
-- 5709
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Czinkota, Michael R
9 (RLIN) 63733
245 ## - TITLE STATEMENT
Title Marketing management
Remainder of title text and cases
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Massachusetts
Name of publisher, distributor, etc Blackwell
Date of publication, distribution, etc 1997
Date of manufacture 1997
300 ## - PHYSICAL DESCRIPTION
Extent xxii,675 p.
Other physical details Illustration
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management
9 (RLIN) 467
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kotabe, Masaaki
9 (RLIN) 63735
Personal name Mercer, David
9 (RLIN) 63736
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Reference Books
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
modifier name Main Library ADMIN
modifier borrowernumber 26318
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Full call number Barcode Cost, replacement price Koha item type
        Reference Collection Main Library Main Library Reference Section 1997-09-26 2640.00 658.8 CZI 110019 2640.00 Reference Books