Advertising and promotion (Record no. 58629)

MARC details
000 -LEADER
fixed length control field 00539 a2200217 4500
003 - CONTROL NUMBER IDENTIFIER
control field ISURu
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131503881
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number SHI
090 ## -
-- 73921
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Shimp, Terence A.
245 ## - TITLE STATEMENT
Title Advertising and promotion
Remainder of title an imc approach
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc South-Western
Date of publication, distribution, etc 2007
Date of manufacture 2007
300 ## - PHYSICAL DESCRIPTION
Extent 650 p.
Other physical details Illustration
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element ADVERTISING
9 (RLIN) 86143
Topical term or geographic name as entry element Communication
Topical term or geographic name as entry element Management
Topical term or geographic name as entry element SALES PROMOTION
9 (RLIN) 107462
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Lending Books
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
modifier name Main Library ADMIN
modifier borrowernumber 26318
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
        Lending Collection Main Library Main Library Lending Section 2009-06-30 1524.60 5 659.1 SHI 503626 2017-11-23 2017-10-31 0.00 2009-06-30 Lending Books