Principles of marketing (Record no. 59532)

MARC details
000 -LEADER
fixed length control field 00561 a2200229 4500
003 - CONTROL NUMBER IDENTIFIER
control field ISURu
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131715475
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KOT
090 ## -
-- 74967
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 ## - TITLE STATEMENT
Title Principles of marketing
250 ## - EDITION STATEMENT
Edition statement 12th ed
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New delhi
Name of publisher, distributor, etc Prentice Hall
Date of publication, distribution, etc 2008
Date of manufacture 2008
300 ## - PHYSICAL DESCRIPTION
Extent xxxii,557,[99] p.
Other physical details Colour illustration
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management
Topical term or geographic name as entry element MARKETING
9 (RLIN) 58665
Topical term or geographic name as entry element MARKETING MANAGEMENT
9 (RLIN) 75526
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Lending Books
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
modifier name CRON CRON
modifier borrowernumber
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
        Lending Collection Main Library Main Library Lending Section 2009-11-12 2200.00 36 4 658.8 KOT 503988 2024-11-27 2024-11-06 0.00 2009-11-12 Lending Books