Marketing research (Record no. 59887)

MARC details
000 -LEADER
fixed length control field 00572 a2200229 4500
003 - CONTROL NUMBER IDENTIFIER
control field ISURu
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131505656
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Item number ZIK
090 ## -
-- 75374
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Zikmund, William G.
245 ## - TITLE STATEMENT
Title Marketing research
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Cengage Learning
Date of publication, distribution, etc 2007
Date of manufacture 2007
300 ## - PHYSICAL DESCRIPTION
Extent 632 p.
Other physical details Illustration
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING
9 (RLIN) 58665
Topical term or geographic name as entry element MARKETING RESEARCH
9 (RLIN) 83387
Topical term or geographic name as entry element RESEARCH METHOD
9 (RLIN) 112182
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Babin, Barry J
9 (RLIN) 143569
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Lending Books
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
modifier name Main Library ADMIN
modifier borrowernumber 26318
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
        Lending Collection Main Library Main Library Lending Section 2009-12-09 1303.50 17 1 658.83 ZIK 504046 2024-03-15 2024-02-01 0.00 2009-12-09 Lending Books