Building a brand in a week (Record no. 60726)

MARC details
000 -LEADER
fixed length control field 00615 a2200241 4500
003 - CONTROL NUMBER IDENTIFIER
control field ISURu
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231016b ce ||||| |||| 00| 0 sin d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0340859016
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number 658.626
Item number LAV
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Laver, Pete
9 (RLIN) 145069
245 ## - TITLE STATEMENT
Title Building a brand in a week
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London
Name of publisher, distributor, etc Hodder & Stoughton
Date of publication, distribution, etc 2002
Date of manufacture 2007
300 ## - PHYSICAL DESCRIPTION
Extent 96 p.
Other physical details Illustration
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding
9 (RLIN) 134033
Topical term or geographic name as entry element MANAGEMENT
Topical term or geographic name as entry element MARKETING
9 (RLIN) 58665
Topical term or geographic name as entry element TRADEMARKS
9 (RLIN) 108941
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Lending Books
Source of classification or shelving scheme Dewey Decimal Classification
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
modifier name Main Library ADMIN
modifier borrowernumber 26318
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
        Lending Collection Engineering Library Engineering Library Lending Section 2006-11-16 253.99 1 658.626 LAV 209301 2023-02-27 2023-01-24 2.47 2006-11-16 Lending Books
        Lending Collection Main Library Main Library Lending Section 2010-03-05 266.04 5 658.827 LAV 502173 2019-06-12 2019-06-10 0.00 2010-03-05 Lending Books