Marketing strategy (Record no. 93416)

MARC details
000 -LEADER
fixed length control field 00658 a2200253 4500
003 - CONTROL NUMBER IDENTIFIER
control field ISURu
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230410b ce ||||| |||| 00| 0 sin d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9812431330
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number 658.8
Item number FER
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ferrell, O.C
9 (RLIN) 45544
245 ## - TITLE STATEMENT
Title Marketing strategy
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Australia
Name of publisher, distributor, etc Vikas Pub.
Date of publication, distribution, etc 2002
Date of manufacture 2003
300 ## - PHYSICAL DESCRIPTION
Extent xxvi,469 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MANAGEMENT
Topical term or geographic name as entry element MARKETING MANAGEMENT
9 (RLIN) 75526
Topical term or geographic name as entry element MARKETING STRATEGY
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Hartline, Michael D
9 (RLIN) 111997
Personal name Lucas, George H
9 (RLIN) 111998
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Reference Books
Source of classification or shelving scheme Dewey Decimal Classification
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
modifier name Main Library ADMIN
modifier borrowernumber 26318
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Koha item type
        Reference Collection Engineering Library Engineering Library Lending Section 2005-02-07 1950.00 1 658.8 FER 206782 2018-07-06 2018-07-02 1950.00 Reference Books