Brand management (Record no. 94178)

MARC details
000 -LEADER
fixed length control field 00595 a2200229 4500
003 - CONTROL NUMBER IDENTIFIER
control field ISURu
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230518b ce ||||| |||| 00| 0 sin d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8125914277
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number 658.8
Item number MOO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Moorthi, Y.L.R
9 (RLIN) 85980
245 ## - TITLE STATEMENT
Title Brand management
Remainder of title the indian context
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Vikas Pub.
Date of publication, distribution, etc 2003
Date of manufacture 2004
300 ## - PHYSICAL DESCRIPTION
Extent xi,171 p.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BRAND MANAGEMENT
9 (RLIN) 13479
Topical term or geographic name as entry element Branding
9 (RLIN) 134033
Topical term or geographic name as entry element MANAGEMENT
Topical term or geographic name as entry element MARKETING
9 (RLIN) 58665
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Lending Books
Source of classification or shelving scheme Dewey Decimal Classification
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
modifier name Main Library ADMIN
modifier borrowernumber 26318
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Full call number Barcode Cost, replacement price Koha item type
        Lending Collection Engineering Library Engineering Library Lending Section 2005-03-07 400.00 658.8 MOO 207308 400.00 Lending Books