Case studies in marketing (Record no. 96390)

MARC details
000 -LEADER
fixed length control field 00508 a2200193 4500
003 - CONTROL NUMBER IDENTIFIER
control field ISURu
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240723b ce ||||| |||| 00| 0 sin d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8120316789
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number 658.8
Item number SRI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Srinivasan, R.
9 (RLIN) 104404
245 ## - TITLE STATEMENT
Title Case studies in marketing
Remainder of title the indian context
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Prentice Hall
Date of publication, distribution, etc 2000
Date of manufacture 2000
300 ## - PHYSICAL DESCRIPTION
Extent xiv,217 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MANAGEMENT
9 (RLIN) 467
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Reference Books
Source of classification or shelving scheme Dewey Decimal Classification
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
modifier name Jayananda SEEKKUGE
modifier borrowernumber 12073
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Full call number Barcode Cost, replacement price Koha item type
        Reference Collection Engineering Library Engineering Library Lending Section 2001-01-05 412.50 658.8 SRI 201200 412.50 Reference Books