Strategic marketing management (Record no. 96484)

MARC details
000 -LEADER
fixed length control field 00590 a2200229 4500
003 - CONTROL NUMBER IDENTIFIER
control field ISURu
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 075062244X
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number 658.8
Item number WIL
090 ## -
-- 117319
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Wilson, Richard M.S
9 (RLIN) 63180
245 ## - TITLE STATEMENT
Title Strategic marketing management
Remainder of title planning, implementation and control
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Oxford
Name of publisher, distributor, etc Butterworth
Date of publication, distribution, etc 1992
Date of manufacture 1997
300 ## - PHYSICAL DESCRIPTION
Extent ix,827 p.
490 ## - SERIES STATEMENT
Series statement The Marketing Series
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Gilligan, Colin
9 (RLIN) 63183
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Permanent Reference Books
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
modifier name Main Library ADMIN
modifier borrowernumber 26318
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Full call number Barcode Cost, replacement price Koha item type Public note
    Dewey Decimal Classification     Lending Collection Engineering Library Engineering Library Lending Section 2001-01-16 2875.00 658.8 WIL 201437 2875.00 Lending Books 201437(PR);201438(R);201439(L);
          Reference Collection Engineering Library Engineering Library Lending Section 2001-01-16 2875.00 658.8 WIL 201438 2875.00 Reference Books  
          Reference Collection Engineering Library Engineering Library Reference Section 2001-01-16 2875.00 658.8 WIL 201439 2875.00 Permanent Reference Books 201437(PR);201438(R);201439(L);