Global marketing management (Record no. 96861)

MARC details
000 -LEADER
fixed length control field 00630 a2200229 4500
003 - CONTROL NUMBER IDENTIFIER
control field ISURu
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240726b ce ||||| |||| 00| 0 sin d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0201539721
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number 658.8
Item number BUZ
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Buzzell, Robert D
9 (RLIN) 146762
245 ## - TITLE STATEMENT
Title Global marketing management
Remainder of title cases and readings
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc California
Name of publisher, distributor, etc Addison Wesley
Date of publication, distribution, etc 1995
Date of manufacture 1995
300 ## - PHYSICAL DESCRIPTION
Extent x,686 p.
Other physical details Illustration
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MANAGEMENT
9 (RLIN) 467
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bartlett, Christopher A
9 (RLIN) 146705
Personal name Quelch, John J
9 (RLIN) 146764
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Reference Books
Source of classification or shelving scheme Dewey Decimal Classification
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
modifier name Jayananda SEEKKUGE
modifier borrowernumber 12073
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Full call number Barcode Cost, replacement price Koha item type Public note
        Reference Collection Engineering Library Engineering Library Lending Section 2001-02-09 2007.00 658.8 BUZ 201249 2007.00 Reference Books 201249(R);