Normal view MARC view

Entry Topical Term

Number of records used in: 13

001 - CONTROL NUMBER

  • control field: 107462

003 - CONTROL NUMBER IDENTIFIER

  • control field: ISURu

005 - DATE AND TIME OF LATEST TRANSACTION

  • control field: 20240705061454.0

008 - FIXED-LENGTH DATA ELEMENTS

  • fixed length control field: 230709|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

  • Original cataloging agency: ISURu
  • Transcribing agency: ISURu

150 ## - HEADING--TOPICAL TERM

  • Topical term or geographic name entry element: SALES PROMOTION

670 ## - SOURCE DATA FOUND

  • Source citation: Work cat.: (ISURu)30226: Clow, Kenneth E. 107459, Integrated advertising, promotion, and marketing communications, 2002