Positioning the brand an inside-out approach

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Language: English Publication details: London Routledge 2012Description: xv,191 p. IllustrationISBN:

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Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Lending Books	Main Library Lending Section	Lending Collection	658.827 RIE (Browse shelf(Opens below))	Available		504887

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Previous	658.827 MAR The brand marketing book creating, managing, and extending the value of your brand	658.827 PET TechnoBrands how to create & use "brand identity" to market, advertise & sell technology products	658.827 POS Global brand integrity management how to protect your product in today\'s competitive environment	658.827 RIE Positioning the brand an inside-out approach	658.827 SAR Strategic brad management for B2B markets a road map for organizational transformation	658.827 SCH Strategic brand communication campaigns	658.827 SCH Strategic brand communication campaigns	Next

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