Handbook of marketing scales Multi-item measures for marketing and consumer behavior research

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Language: English Publication details: New Delhi Sage pub. 2011Edition: 3rd edDescription: xiv,603 pISBN:

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Staff Permanent Reference

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Lending Books	Main Library Lending Section	Lending Collection	658.83 HAN (Browse shelf(Opens below))	Available		505067
Staff Permanent Reference	Main Library Reference Section	Reference Collection	658.83 HAN (Browse shelf(Opens below))	Available		505066

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Previous	658.83 HAG Market research in practice a guide to the basics	658.83 HAI Marketing research within a changing information environment	658.83 HAN The handbook of international market research techniques	658.83 HAN Handbook of marketing scales Multi-item measures for marketing and consumer behavior research	658.83 JOH Exploring strategy	658.83 JOH Exploring strategy	658.83 KAD More guerrilla marketing research asking the right people, the right questions, the right way and effectively using the answers to make more money	Next

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