Strategic brand management creating and sustaining brand equity long term

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Language: English Publication details: New Delhi Kogan Page 2000 2007Edition: 2nd edDescription: 443 p. IllustrationISBN:

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Reference Books

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Barcode
Reference Books	Main Library Reference Section	Reference Collection	658.4012 KAP (Browse shelf(Opens below))	Available		502091
Lending Books	Main Library Lending Section	Lending Collection	658.4012 KAP (Browse shelf(Opens below))	Available		127546
Lending Books	Main Library Lending Section	Lending Collection	658.4012 KAP (Browse shelf(Opens below))	Available	127546(L);126692(L);	126692

Total holds: 0

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Previous	658.4012 HIL An integrated approach to strategic management	658.4012 HIL Strategic management an integrated approach theory & cases	658.4012 HIT Strategic management competitiveness and globalization	658.4012 KAP Strategic brand management creating and sustaining brand equity long term	658.4012 KEE Keeping strategy on track	658.4012 MAR Game-changing strategies how to create new market space in estabilished industries by breaking the rules	658.4012 MAT A manager's guide to the millennium today's strategies for tomorrow's success	Next

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