Principles of advertising a global perspective

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Language: English Publication details: New Delhi Viva Books 2003 2006Description: xvii,355 p. IllustrationISBN:

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Lending Books

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Lending Books	Engineering Library Lending Section	Lending Collection	659.118LEE (Browse shelf(Opens below))	Available		209224
Lending Books	Main Library Lending Section	Lending Collection	659.1LEE (Browse shelf(Opens below))	Available		502088

Total holds: 0

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Previous	659.3 HAY The technology of communication drawing, photographic and optical systems, print and electronic media	659.3 MOR Calming upset customers staying effective during unpleasant situations	659.3 NOR Getting started in communication a practical guide for activists and organisations	659.118LEE Principles of advertising a global perspective	659.118ROM How to advertise what works, what doesn\'t- and why	659.11BIR How to write sales letters that sell learn the secrets of successful direct mall	659.235CZE Management consulting in practice award-winning international case studies	Next

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