Advertising and the mind of the consumer what works, what doesn\'t, and why

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Language: English Publication details: Australia Allen & Unwin 2004 2004Edition: 2nd edDescription: xv,326 pISBN:

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Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Lending Books	Main Library Lending Section	Lending Collection	659.1019SUT (Browse shelf(Opens below))	Available		502214

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Previous	659.2095 PUB Public relations in Asia an anthology	659.285 MAR Reputation marketing building and sustaining your organization's greatest asset	659.29796 KEL Sports fundraising dynamic methods for schools, universities and youth sport organaizations	659.1019SUT Advertising and the mind of the consumer what works, what doesn\'t, and why	659.1HAR The hottest ideas in word of mouth advertising what works, what doesn't, what's fake, and why	659.1LEE Principles of advertising a global perspective	659.1ROM How to advertise what works, what doesn\'t- and why	Next

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