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The hottest ideas in word of mouth advertising what works, what doesn't, what's fake, and why

By:

Harris, Godfrey

Language: English Publication details: New Delhi Viva Books 2005 2005Description: 260 pISBN:

817649965X

Subject(s):

Item type:

Lending Books

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Lending Books	Engineering Library Lending Section	Lending Collection	658.84 HAR (Browse shelf(Opens below))	Available		209239
Lending Books	Main Library Lending Section	Lending Collection	659.1HAR (Browse shelf(Opens below))	Available		502106

Total holds: 0

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Previous	659.285 MAR Reputation marketing building and sustaining your organization's greatest asset	659.29796 KEL Sports fundraising dynamic methods for schools, universities and youth sport organaizations	659.1019SUT Advertising and the mind of the consumer what works, what doesn\'t, and why	659.1HAR The hottest ideas in word of mouth advertising what works, what doesn't, what's fake, and why	659.1LEE Principles of advertising a global perspective	659.1ROM How to advertise what works, what doesn\'t- and why	659.2ALL The executive's guide to corporate events & business entertaining how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty and drive growth	Next

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