Brands and brand management, Vol. IV cross - cultural and critical perspectives on brands

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Language: English Series: Critical Perspectives on Business and ManagementPublication details: London Routledge 2009 2009Description: xi,710 pISBN:

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Permanent Reference Books

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Permanent Reference Books	Main Library Reference Section	Reference Collection	658.827 BRA (Browse shelf(Opens below))	Not for loan		503895

Total holds: 0

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Previous	658.827 BRA Brands and brand management, Vol. I the evolution of brands: from signal of quality to storehouses of trust	658.827 BRA Brands and brand management, Vol. II Measuring and managing brands	658.827 BRA Brands and brand management, Vol. III Corporate brands and corporate reputation	658.827 BRA Brands and brand management, Vol. IV cross - cultural and critical perspectives on brands	658.827 KEL Strategic brand management building, measuring, and managing brand equity	658.827 KEL Strategic brand management building, measuring, and managing brand equity	658.827 KEL Strategic brand management building, measuring, and managing brand equity	Next

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