Marketing management knowledge and skills
Language: English Publication details: Boston McGraw-Hill 1986 1998Edition: 5th edDescription: xvi,944 p. IllustrationISBN:- 0256226334
Lending Books
| Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
Reference Books
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Engineering Library Lending Section | Reference Collection | 658.8 PET (Browse shelf(Opens below)) | Available | 201466 | ||||
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Lending Books
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Engineering Library Lending Section | Lending Collection | 658.8 PET (Browse shelf(Opens below)) | Available | 201467(L);201466(R); | 201467 |
Total holds: 0
Browsing Engineering Library shelves, Shelving location: Lending Section, Collection: Reference Collection Close shelf browser (Hides shelf browser)
| 658.8 PAG Introductory marketing | 658.8 PAG Introductory marketing | 658.8 PAT Successful marketing for the small business | 658.8 PET Marketing management knowledge and skills | 658.8 SER Service scapes the concept of place in contemporary markets | 658.8 SRI Case studies in marketing the indian context | 658.8 WES 30 minutes ... to write a marketing plan |
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