Webster, Frederick E <br/><br/>
Market-driven management  how to define, develop and deliver customer value 

 - 2nd ed. 
 - New Jersey  John Wiley  2002 
 - xiii,320 p. 
<br/><br/><label>ISBN: </label>0471236934 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT<br/>MARKETING<br/>SALES MANAGEMENT
<br/><br/><label>Universal Decimal Class. No.: </label>658.8  / WEB