TY  - GEN
AU  - Doyle, Peter
TI  - Value-based marketing: marketing strategies for corporate growth and shareholder value
SN  - 0471877271
PY  - 2000///
CY  - Chichester
PB  - John Wiley
KW  - MANAGEMENT
KW  - MARKETING
KW  - MARKETING STRATEGIES
KW  - SALES MANAGEMENT
KW  - VALUE-BASED MARKETING
ER  -