Smith, P.R <br/><br/>
Marketing communications  an integrated approach 

 - London  Kogan Page  2005 
 - xvi,896 p. 
<br/><br/><label>ISBN: </label>8175542888 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTIZING<br/>MARKETING<br/>MARKETING COMMUNICATIONS<br/>SALES MANAGEMENT<br/>SALES MANAGEMENT
<br/><br/><label>Universal Decimal Class. No.: </label>658.8  / SMI