TY  - GEN
AU  - Aurik, John C
AU  - Jonk, Gillis J
AU  - Willen, Robert E
TI  - Rebuilding the corporate genome: unlocking the real value of your business
SN  - 0471250767
PY  - 2003///
CY  - New Jersey
PB  - John Wiley
KW  - MANAGEMENT
KW  - MARKETING
KW  - SALES MANAGEMENT
ER  -