TY  - GEN
AU  - Dalrymple, Douglas J
AU  - Parsons, Leonard J
TI  - Basic marketing management
SN  - 0471353922
U1  - 658.8 
PY  - 2000///
CY  - New York
PB  - John Wiley
KW  - MANAGEMENT
KW  - MARKETING
KW  - SALES MANAGEMENT
KW  - SELLING
ER  -