TY  - GEN
AU  - Altstiel, Tom
AU  - Grow, Jean
TI  - Advertising strategy: creative tactics form the outside/in
SN  - 1412917964
U1  - 659.117 
PY  - 2006///
CY  - Thousand Oaks
PB  - Sage Pub.
KW  - ADVERTISING
KW  - MANAGEMENT
KW  - MARKETING
ER  -