Kotler, Philip <br/><br/>
Principles of marketing 

 - 12th ed. 
 - New Delhi  PHI Learning  2008 
 - 698 p. 
<br/><br/><label>ISBN: </label>9788120332928 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT<br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT