TY  - GEN
AU  - Rix, Peter
TI  - Marketing: a practical approach
SN  - 9780074717516
U1  - 658.8 
PY  - 2007///
CY  - Boston
PB  - McGraw-Hill
KW  - BUSINESS MANAGEMENT
KW  - MANAGEMENT
KW  - MARKETING
KW  - PROCUREMENT
KW  - SALES MANAGEMENT
ER  -