TY  - GEN
AU  - Marconi, Joe
TI  - Reputation marketing: building and sustaining your organization's greatest asset
SN  - 0658014293
U1  - 659.285 
PY  - 2002///
CY  - Chicago
PB  - McGraw - Hill
KW  - Corporations
KW  - MARKETING
KW  - ORGANIZATIONS
KW  - Public relation
ER  -