TY  - GEN
TI  - Marketing through minefields
T2  - Harvard Business Review Case Studies Series
SN  - 9781422199923
U1  - 658.8 
PY  - 2008///
CY  - Boston
PB  - Harvard Business Press
KW  - Branding
KW  - CUSTOMER RELATION
KW  - Marketing  case studies
ER  -