TY  - GEN
AU  - Gourville, John T
AU  - Quelch, John A
AU  - Rangan, V. Kasturi
TI  - Problems and Cases in Health Care Marketing
SN  - 0072887761
U1  - 362.10688 
PY  - 2005///
CY  - Boston
PB  - McGraw Hill
ER  -